Bert is the founder and fearless leader at NYCeWheels. He seems to know everything about electric bikes, scooters, folding bikes and life in general - without ever referring to a book or manual (at least in front of us.) Bert is a firm believer of Newton's first law: an object at rest will remain at rest unless acted upon by an external and unbalanced force. He sees his employees as the objects and himself as the external unbalanced force. Subsequently, he finds the idea of his employees smiling in an idle moment disquieting, and therefore greatly discourages it.